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Words: Ganesh Murthy
Datsun has achieved a new milestone in India, as it rolled out it’s 100,000th car from it’s Oragadam plant in Chennai. The car that gets the spotlight here is the redi-GO. It has been more than three years since the Japanese car maker in collaboration with Renault – Nissan first entered the Indian market with the GO hatchback, targeting first time car buyers in the country.
“The 100,000th roll out of Datsun is a strong testimony of customer acceptance and their confidence towards our brand. We are confident that our challenger brand positioning and best in class cost of ownership will continue to drive the customer’s owning and experiencing our products”, said Jerome Saigot, managing director, Nissan India.
Since the launch of the GO hatchback back in 2014, Datsun has introduced two other vehicles in its portfolio, with the GO+ MPV and the Redi GO hatchback, with the latter recently getting the 1.0-litre engine from its elder sibling, the Renault Kwid.
An AMT version of the redi-GO hatchback will also be available in a couple of months to keep up with the competition. When asked about the GO cross for the Indian market, Datsun didn’t confirm any news of it’s launch in India.
Datsun is aiming to open stand-alone dealerships of it’s brand across the country to expand it’s footprint, based on the response of it’s cars, which is currently being sold via Nissan dealerships.