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Words By Shubham Choukse
FIFA U17 World Cup tournament is starting on October 6, 2017, in India and Hyundai has officially partnered with the organisers to provide transportation to FIFA officials and players during the mega event.
The company has provided a fleet of 63 cars including the Elite i20, the Verna and the Tuscon for the movement of the players and the FIFA management. The cities include Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati.
“Hyundai is proud to partner with The FIFA U17 World Cup being hosted for the first time in India. At Hyundai, we understand the passion of the Indian football fans and want to keep the excitement around Hyundai brand alive by engaging with our customers at every point. Football is a game of passion, a game of heart; for every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities,” said Y K Koo, Managing Director and CEO, Hyundai Motor India at the official cars handover ceremony.
Hyundai will also be organising various campaigns like #FuelTheGame where fans can submit slogans supporting their favourite player and #FootballerInYou where the fans will be asked to upload films of their own football skills.