Mahindra Electric launches VR experience for its all-electric e2oPlus
In a bid to increase the popularity with its all-electric e2oPlus car, Mahindra Electric has initiated a promotion that will allow users to experience the electric vehicles in the virtual world, through Virtual Reality headsets. This experience will provide users the access to drive the car via VR headsets in selected dealerships across India, while also experiencing 360° views of the cabin inside the e2oPlus. The VR experience will give a glimpse of the heads-up-display that gives out info like speed, charge left, trip meter and efficiency while driving.
A YouTube video is also available that provides viewers with the entire VR experience from inside the car. Customers can also experience the VR drive with their own VR headsets by downloading the app from Play Store for Android and App Store for iOS devices.
Commenting on the VR drive experience, Mahesh Babu, CEO of Mahindra Electric said, “As the pioneers of integrated and electric mobility solutions in India, it has always been our endeavour to make electric vehicles more accessible across geographies and segments. The launch of this Virtual Reality based drive experience for the e2oPlus is an important step for us on this journey. We are looking at this as an opportunity to deliver the electric mobility experience to a much wider audience while staying true to the technologically advanced nature of the product. Going forward, we intend to enhance this program even further, making it more immersive and experiential.”
