Mercedes-Benz inaugurates a new showroom in New Delhi

Words by Yash Sunil

Roland Folger, Managing Director, Mercedes-Benz India inaugurated the new showroom in Chanakyapuri located in the heart of New Delhi. The 6,000 square feet showroom is managed by Silver Arrow and will cater to customers across the Delhi/NCR region. The showroom boasts a complete line-up that the German luxury car manufacturer has to offer in India, including the recently launched facelifted CLA. Alongside the new car line-up, the showroom also incorporates a section of Mercedes-Benz pre-owned cars.

Roland Folger, Managing Director, Mercedes-Benz India along with the facelifted CLA

At the inauguration, Roland Folger commented, “This is the 11th Mercedes-Benz dealership in Delhi, the highest number of dealerships in a city for Mercedes-Benz India. We are sure that our ever-growing customer base will emerge much stronger in Delhi owing to the opening of new Silver Arrows dealership. Our aim has always been to reach out to our potential customer base. We feel immense pleasure to come back to the city which has always provided us great brand loyalty which in turn has reinstated our confidence in the market, despite a few challenges in the past.”

The showroom adds to Mercedes-Benz’s growing dealership network in India, which reflects Mercedes’ aggressive approach in the country with 14 cars launched in 2016. Currently the luxury car maker has 89 dealerships spread across 41 cities all across India.