Triumph opens Factory Visitor Experience Centre at Hinckley

Words by Shubham Choukse

In a move to create a special connect between the customers and the brand, Triumph motorcycles has set up a new Factory Visitor Experience centre at their Hinckley factory in Leicestershire, UK. The Factory Experience Centre will take the visitors through a journey depicting Triumph’s 115 years of glorious history and will also try to give a glimpse of the company’s future.

The Experience Centre features a number of iconic motorcycles on display including Steve McQueen’s original Great Escape movie bike – Triumph Bonneville, Tom Cruise’s ‘Mission Impossible 2’ Speed Triple and the original 1956 Bonneville Salt Flats record smashing streamliner.

Fans of the Brand will see how Triumph designs and makes motorcycles, and get up close to the most iconic and rare Triumph collection in the world

“We are very proud and excited to be able to invite Triumph and motorcycling fans from around the world to come and experience our brand first-hand, here at the factory where every Triumph starts its life. With so many important and rare bikes on display, the Visitor Experience will be a must for motorcycle and movie fans alike, but also an opportunity to help us celebrate our proud heritage and our passion for building great motorcycles. We hope this will reward and inspire every fan of the brand, and ignite a love for Triumph in a whole new generation,’’ said Paul Stroud, Chief Commercial Officer, Triumph Motorcycles.

The Triumph Factory Experience is free to visit and will showcase an exclusive collection of Triumph’s most iconic models. The center will be open for public viewing from November 1, 2017 and you can book your tickets here:

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