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Volkswagen India has shown a keen interest in the Indian market. They are constantly updating their products for the Indian customers. Infact they were the first ones to incorporate ABS and Airbags as standard across their range following the NCAP test of Polo and the later tests after the addition of ABS and Airbags the Polo achieved commendable 4 star rating. Increasing their customer priority the company managed sell 4191 units in August 2015 as compared to 4007 units sold in the corresponding month of the previous year. The growth trend for Volkswagen has continued for seven months in a row with year to date increase of 17% in 2015 over the same period last year.
Mr. Michael Mayer, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “Continuing to mark an increase in 2015 wholesale figures, we are happy to announce domestic sales of 4191 units in August 2015. With the advent of the festive season, we expect to see a positive shift in consumer buying sentiment over the next few months. We have witnessed an encouraging start to the festive season, through our Onam offers successfully running at dealerships in Kerala market. On the back of recently launched products like the Vento and Jetta, we are optimistic about maintaining our performance in the Indian market.”
Volkswagen India attributes the consistent increase in sales to the recent successful launch of the new Vento which continues to offer the best build quality, safety standards and driving dynamics in its segment. The Volkswagen Polo, the only hatchback in its segment that comes with a 4-star NCAP safety rating for adult occupants, also continues to contribute to Volkswagen’s increase in sales.
The constant increase in sales indicate the increasing reliability of the brand among the Indian customers and this will serve a good platform for the launch of their compact SUV Tiguan.