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“I don't think customers will pay a premium for electric” - Vivek Srivatsa, Head of Marketing, Sales Service Strategy, Tata Passenger Electric Vehicles, on the new Tata Avinya and EVs in India
Sirish Chandran
02 May 2022
4 min read
We talk to the Head of Marketing at Tata Motors, Vivek Srivatsa, about the Indian EV landscape, Tata’s EV future and what customers want, on the sidelines of the reveal of the new Tata Avinya concept
"Right now customers over-index on the range" - says Vivek Srivatsa, Head of Marketing, Sales Service Strategy, Tata Passenger Electric Vehicles
Team Evo India
20 Apr 2022
4 min read
Vivek Srivatsa, head of marketing at Tata Motors, points out the challenges around electric vehicle adoption in India and also the opportunities
“We are continuously trying to see if we are able to understand the needs of the customers,” says Partho Banerjee, Executive Director, Service at Maruti Suzuki
Aatish Mishra, Asst. Editor, evo India
04 Oct 2021
4 min read
We speak to Partho about the increased digitisation in the aftersales experience and the new S-Assist feature
Volkswagen now offers accessibility to customer services through Whatsapp in India
Harshit Srinivas, Correspondent, evo India
01 Mar 2021
1 min read
In order to enhance customer services and make them accessible for customers, Volkswagen India is now available through Whatsapp
BMW rolls out Extended Care+ service package for customers
Harshit Srinivas, Correspondent, evo India
14 May 2020
2 min read
The package offers a more extensive service programme and is available at all BMW service centres around the country
Royal Enfield unveils the Shotgun 650, a custom-inspired roadster, at Motoverse 2023
Dipan Sur
24 Nov 2023
2 min read
The event featured a 25-unit limited production run of the Royal Enfield Shotgun 650, dubbed the Motoverse Edition
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Aaradhya Singh
Aatish Mishra, Asst. Editor, evo India
Abhishek Wairagade
Afzal Rawuther
Aninda Sardar
Dipan Sur
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