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CEAT has launched an innovative campaign to create road safety and responsible drivers in the country for the Road Safety Week 2018. It has launched a bobblehead that can be fixed onto the dashboard of the car. The bobblehead is connected to the speedometer of the vehicle, and plays a personalised recording from the driver’s children in case the vehicle crosses a certain speed. The bobblehead is available online at amazon.
Speaking on the launch of its campaign, Nitish Bajaj, vice president of marketing at CEAT said, “The campaign taps into the love and bond shared between a father and his child, encouraging parents to be more responsible on the road and follow the rules, more diligently. The crux of this concept comes from the fact that parents tend to take road safety more seriously when they hear it directly from their kids. CEAT aims to strive for a safer 2018 by making the Bobblehead available on Amazon.in and accessible to all the parent drivers, making them emotionally conscious about over speeding.”