Hyundai commences the third phase of its ‘Safe Move’ traffic safety campaign
Words by Shubham Choukse
Hyundai Motor India Foundation is Hyundai’s philanthropic division which carries out various charity and awareness initiatives in India. It has recently announced the commencement of the third phase of its ‘Safe Move’ traffic safety campaign which is being conducted in various parts of the country with the help of the Ministry of Road Transport and Highways (MORTH).
In its third phase, the traffic safety program will reach out to kids and their families via schools and malls in various cities including Delhi, Chennai, Mumbai, Kolkata, Ranchi, Bangalore, Chandigarh, Ahmedabad, Hyderabad, Guwahati, Kochi, Jaipur, Pune, Lucknow, Ludhiana and Bhopal.
“Safe Move – Traffic safety Campaign is a unique initiative in-line with our philosophy of being a caring brand. HMI is committed to safety both in cars and on-road through active endorsement of safe driving practices. We are pleased with the tremendous success of the previous phases of the campaign and aim to make Safe Move a mass movement across the country. We are confident of a huge participation from schools and families in the current phase through innovative engaging games and mass media films with our corporate brand ambassador- Mr Shahrukh Khan to make Indian roads safer,” said Y.K. Koo, MD and CEO, HMIL.
Hyundai India has also launched a new website – www.kids.hyundai.co.in, specially designed to spread awareness about traffic safety amongst kids and it will also carry news, car history & evolution related content and registration details for various programmes under such initiatives.