Citroen announces its 2.0 strategy; aimed to improve its presence in India.
As a part of the Citroen 2.0 strategy, the company plans to significantly improve its presence in rural and semi-urban markets, strengthen its sales and service network and launch updates for existing models.;
Citroen India has announced its 2.0 strategic plan for 2025. The plan has been set in place to significantly improve the company’s footprint in India. The strategy entails existing models like the C3, Aircross and Basalt Coupe SUV getting new upgrades, expanding sales and service stations presence in the Tier 1 cities, and long-term plans to increase the density of the sales and service network and improve presence in Tier 2, 3 and 4 markets.
Vehicle updates and manufacturing
Citroen 2.0 strategy is to fulfill the demands of customers based on feedback received on existing models. The company will focus on updating the existing C3, Aircross and Basalt Coupe SUV with revised design, updated in-cabin technology and comfort. With real-world driving needs, the cars will be tailored to the needs of the Indian consumer by Citroen's Indian-based engineering team, by offering 98% localisation, combining world class standards with deep local understanding.
Roadmap for India
From its inception in 2021, with just 10 showrooms, today Citroen has reached 80 new locations. To double its current footfall by the end of this year it plans for sales and service stations within every 100kms. Citroen also plans to focus strongly on Tier 2, 3 and 4 markets. By increasing touch points both in terms of sales and service. To meet people's demands, Citroen plans to scale its EV and ICE line ups with the call for localisation. With ₹5,300 crore invested in manufacturing, localisation, design and engineering. M S Dhoni has been appointed as brand ambassador for Citroen India. Using his star power and influence to highlight Citroens ambitions to make the brand more relatable and trustworthy in the market.
Stellantis India CEO & MD says, “India represents one of the most exciting and demanding opportunities for Stellantis globally and our Citroën 2.0 – Shift Into the New strategic plan is a decisive step forward in our commitment to India. This is not about quick wins—it’s about sustainable growth, built on trust and long-term value. With high localisation, strong after-sales systems, newer ways of customer engagement and a sharp understanding of evolving expectations, we’re here to grow with India and for India”
Citroen’s 2.0 plan is a bold, India-focused strategic vision that aims on delivering locally tailored, updated vehicles with 98% localisation. More than just upgrading existing new cars, it's about creating a trusted, accessible mobility ecosystem for the Indian customer, one that will be easily accessible for a much larger audience with the brand’s expansion plans. The road ahead will reveal the true impact of this strategy.