Hyundai Motor unveils ambitious 2030 vision and product roadmap

Hyundai Motor Company is doubling down on its growth strategy, revealing its most ambitious plans yet at its 2025 CEO Investor Day in New York. The company, which is celebrating its first CEO Investor Day held outside of Korea, is targeting 5.55 million global vehicle sales by 2030, with electrified vehicles accounting for 3.3 million units of that total.

Hyundai to focus on electrification and new segments

Hyundai's new strategy includes a significant expansion of its electrified vehicle lineup. By 2030, the company plans to have more than 18 hybrid models. This will include the introduction of Genesis hybrid models from 2026 and the all-new Hyundai Palisade Hybrid, which will feature next-generation TMED-II technology for improved performance and fuel efficiency.

The company is also introducing new regional electric vehicles (EVs) tailored for specific markets. The Ioniq 3 is set to launch in Europe soon. India will get its first locally designed EV, supported by a localised supply chain. China will see the launch of the locally produced Elexio SUV and a C-segment electric sedan. These new models will join the existing Ioniq 5, Ioniq 6, and Ioniq 9 to offer a comprehensive EV lineup.

Furthermore, Hyundai will launch its first Extended Range EV (EREV) models in 2027. These vehicles will be equipped with high-performance batteries and motors, offering an EV-like driving experience with a range of over 960km. Unlike conventional EREVs, Hyundai's approach uses less than half the battery capacity to achieve full EV power, which improves accessibility and eliminates range anxiety.

Beyond electrification, the company is expanding its product portfolio into new segments, including a mid-size pickup truck for the North American market before 2030. Hyundai is also expanding its commercial vehicle offerings in North America, with plans to enter the electrified large van market in addition to its XCIENT Fuel Cell Trucks and Hyundai Translead trailers.

In addition to these developments, Hyundai’s luxury brand, Genesis, is set to make its debut in the world of motorsport. The new Genesis Magma Racing program will enter the FIA World Endurance Championship in 2026 and the IMSA SportsCar Championship in 2027. The company aims to channel technological breakthroughs from its racing efforts into its complete vehicle portfolio.

Hyundai’s manufacturing and technology innovations

To support its ambitious production goals, Hyundai Motor is implementing a Software-Defined Factory and increasing its global manufacturing capacity. The company plans to add 1.2 million units of production capacity by 2030. This includes an additional 500,000 units from the Hyundai Motor Group Metaplant America (HMGMA), which is expanding to a total production capacity of 500,000 units by 2028 with a $2.7 billion investment and the creation of 3,000 new jobs. Other significant contributions will come from a new multi-model export hub in Pune, India (250,000 units), a dedicated EV plant in Ulsan, South Korea (200,000 units), and CKD sites in Saudi Arabia, Vietnam, and North Africa (250,000 units).

Technologically, Hyundai is accelerating its transition to Software-Defined Vehicles (SDVs). This is powered by a new High-Performance Vehicle Computer (HPVC) architecture that enables continuous updates and personalised features. The company's in-vehicle operating system, Pleos, allows for rapid software updates and a more flexible driving experience. The next-generation infotainment system, Pleos Connect, will be rolled out starting in the second quarter of 2026, offering features like multi-window functionality and an in-vehicle marketplace for third-party apps.

Hyundai is also advancing its battery technology, aiming for a 30 per cent cost reduction, 15 per cent higher energy density, and 15 per cent shorter charging times by 2027. From 2026, a cloud-based battery management system (BMS) will be implemented to collect data and provide faster, more precise diagnostics.

Hyundai’s financial outlook and brand vision

The company has updated its financial guidance for 2025, raising its revenue growth target to 5-6 per cent while adjusting its operating profit margin to 6-7 per cent, citing the impact of new U.S. tariffs. Hyundai also announced a KRW 77.3 trillion investment plan from 2026 to 2030, an increase of KRW 7 trillion from the previous year's guidance. This investment will be allocated to R&D, capital expenditure, and strategic investments in future technologies and localised production.

Genesis, Hyundai's luxury brand, also has ambitious plans, aiming for 350,000 annual sales by 2030. The brand will introduce EREV, hybrid, and BEV powertrains across its entire lineup, including its flagship SUV.