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Mahindra first choice
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A glimpse into Mahindra’s new initiative at First Choice Services

By Sudipto Chaudhury

Published on :
A glimpse into Mahindra’s new initiative at First Choice Services

Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, has launched a unique initiative ‘A Date with your Car’ to awaken the car enthusiast in you. This one-of-a-kind experience gives car owners the chance to service their cars themselves, and in doing so gives owners a glimpse into what exactly is done during a routine service as well as the correct procedures and practices to better maintain the car.

Talking about the initiative, YVS Vijay Kumar, CEO, Mahindra First Choice Services said: “Being a car enthusiast is all about feeling a connection with your car. The aim behind this initiative is to encourage car owners to come and service their cars themselves under MFCS’s guidance. With our skilled technicians, genuine MFC spare parts and state-of-the-art equipment we are committed to delivering the best car service. This initiative is also an endeavor to educate and empower our customers and is yet another step in our mission to build trust and transparency in the highly fragmented and unorganized car service industry.”

Mahindra First Choice Services is equipped to offer complete car maintenance & service solutions, from body repairs to wheel alignment and balancing to periodic maintenance services and it offers branded generic spares. The car owners can come to the workshop on an appointed day and service the car themselves, with access to all the tools and equipment needed for undertaking the service job, under the guidance of trained MFCS crew. This program will only undertake regular and basic work and as expected, no labour costs will be charged.

MFCS also provides cashless insurance facility with leading insurance companies and a convenient booking service for customers. Car owners can book a service either by calling the workshop or the toll-free number 1800-22-4008 or through the website www.mahindrafirstchoiceservices.com. The website offers a host of features like car dent estimator, roadside assistance and warranty beyond warranty.