Tata Consultancy Services is the new title partner for Jaguar Racing Formula E Team, team renamed to Jaguar TCS Racing
Tata Consultancy Services has been announced as the new title partner for the Jaguar Racing Formula E team ahead of the eighth season of the ABB FIA Formula E World Championship. In addition to the rebranding of the team from Panasonic Jaguar Racing to Jaguar TCS Racing, there has also been a fresh new addition in the form of James Barclay, who will be playing a double role as the Team Principal of Jaguar TCS Formula E Racing, and Managing Director of Jaguar Land Rover Motorsport. Meanwhile Thierry Bollore, the CEO of Jaguar Land Rover, will take on the role of chairman for Jaguar TCS Racing.
The drivers for Jaguar TCS Racing remain unchanged, which means we will continue to see the duo of Mitch Evans and Sam Bird in the Jaguar I-TYPE 5 electric race car. The team livery has now been revised and will feature the Tata Consultancy Services logo on the race cars and drivers’ suits. However, Tata is no stranger to motorsports — the Tata logo was first featured back in 2005 when Narain Karthikeyan made his debut in Formula 1 and became the first Indian to do so. Tata Communications would then continue to be featured as a digital partner for Formula 1 before parting ways in 2020.
Speaking on the occasion, James Barclay, Team Principal, Jaguar TCS Racing and Managing Director, Jaguar Land Rover Motorsport, said “Welcoming a brand-new title partner – Tata Consultancy Services – is a real honour and we look forward to a highly innovative and successful partnership together. It’s an announcement we’ve been looking forward to revealing and is an exciting time to see a global leader like Tata Consultancy Services joining other blue-chip brands in FIA Formula E. After our most successful season to date we have been working hard to improve further on our performance with the aim to race for more points, wins and ultimately the world championship.”
Rajashree R, Chief Marketing Officer, Tata Consultancy Services, said “This partnership with Jaguar Land Rover will create an opportunity in which both companies can gain valuable insights from the racing track to build a better future. What we learn will help to create new technologies to bringing clean, connected, autonomous, electric transportation to the fore. Both Tata Consultancy Services and Jaguar TCS Racing aim to create a purposeful future, leveraging innovation to drive sustainability.”
This is indeed a small-but-welcome step for Formula E to increase its audience and attract more viewers. With two homegrown giants competing against each other in one of the biggest stages in electric motorsports, not only will this raise awareness, but also get more people from the subcontinent interested in Formula E. Who knows, maybe in the distant future someone from the subcontinent might just win the ABB FIA Formula E championship?