Land Rover has launched its latest social media campaign ‘Never Stop Discovering’ in the country. The objective of this initiative is to spread awareness on conservation of wildlife and the ongoing work to protect some of the endangered animals in India. Earlier, Land Rover had introduced ‘Discovery With A Purpose’ initiative, in February 2018, where Land Rover Discoverys covered 1,200 km across various forests and terrains of Assam and Arunachal Pradesh, to create awareness and conversations around India’s endangered wildlife.
The ‘Never Stop Discovering’ campaign focusses on stimulating stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism, which is providing impetus to wildlife conservation in India. The films feature big cat specialist, wildlife photographer and cinematographer Shaaz Jung for the Indian Leopard and the very elusive Black Panther, Aly Rashid for the Sloth Bear in Satpura National Park and Harshawardhan and Poonam Dhanwatey for the Bengal Tiger in and around the Tadoba Andhari Tiger Reserve.
“Our Discovery family, with class leading versatility and capability, is a great enabler for the curious minds, for those who want to get out there and explore more, and share these explorations and new experiences with their family and friends. Through the ‘Never Stop Discovering’ campaign, we want to reach out and connect with all such people and inspire them with purposeful stories.”
“Life is a safari and utilising eco-tourism as an integral tool for conservation has always been my priority. We created The Bison and BCRTI (Buffer Conflict Resolution Trust of India) to address the conflicts in our buffer regions whilst also providing vocational training and creating awareness. Helping people understand the importance of our flora and fauna is the key to saving our country and retaining India’s culture and it’s great that Land Rover is bringing this to the fore through Never Stop Discovering.”