Big Boy Toyz launches its new digitally integrated showroom in Mumbai
India’s leading destination for pre-owned high-end cars, Big Boy Toyz has entered the state of Maharashtra all guns blazing. Apart from their magnanimous showroom in Delhi, they have now set up shop in Andheri East, Mumbai in an attempt to expand and make luxury cars more accessible to customers across India. The company has invested a total of Rs 15-20 crore in the state-of-the-art, tech-first digital showroom in Mumbai.
The showroom in Mumbai is by no means small, with a 75-feet front and 23-feet height and can showcase eight astounding luxury cars. The showroom floor offers a digitally-enhanced experience to customers. Big Boy Toyz is ready to strengthen its position as the biggest name in the Indian luxury car market with this impressive expansion strategy. Approximately 10-12 luxury car transactions a month is the initial target for the Mumbai showroom. Their turnover last year for the whole of India was Rs 235 crore and are targeting a consolidated growth of 250 per cent. Digital communication has helped them grab almost 40 per cent of their sales and the website has managed to get more (25 per cent increase in web traffic) eyeballs after setting up their Mumbai store.
Big Boy Toyz has already sold a ton of luxury cars to Mumbai-based celebrities and is now aiming to expand their reach deeper into the luxury car market of Mumbai with their state-of-the-art showroom in Andheri East. Jatin Ahuja, founder and managing director of Big Boy Toyz is very certain that the line-up of cars on that will be on display and the digital experience that the new showroom will offer, it is bound to be a big hit with auto enthusiasts in the city.
Read the full press release:
Big Boy Toyz set to make the automotive dreams of Mumbaikars come true with the launch of its new showroom in the Maximum City
Invests INR 15-20 crore to unveil a massive digital showroom in Andheri East
Mumbai, July 19, 2018: Big Boy Toyz, India’s leading destination for high-end cars by legendary automakers, is all set to make its mark in Maharashtra as it opens its first showroom in Andheri East, Mumbai. Furthering its resolve to make luxury cars more accessible to customers across India, the brand has invested a total of INR 15-20 crore in the state-of-the-art, tech-first Mumbai showroom.
The massive store, with a 75-feet front and 23-feet height, offers a digitally-enhanced experience to customers. The dazzling new destination for Mumbai’s auto enthusiasts will showcase 8 astounding luxury cars. With such an impressive expansion strategy in place, Big Boy Toyz is poised to further strengthen its position as the biggest name in the Indian luxury car market.
Commenting on the launch, Jatin Ahuja, Founder and Managing Director, Big Boy Toyz said, “After seeing the colossal response in Delhi, it was evidently time to expand to one of the most flamboyant cities of India, the glamour capital Mumbai. We have already enabled many Mumbai-based celebrities to own iconic luxury vehicles and we are now geared up to make deeper inroads into the Mumbai luxury car market with our state-of-the-art new showroom. We are certain that the line-up of cars on display and the digital-first experience that the showroom will offer, will make it a big hit with auto aficionados in the city.”
