Kinetic's Electric Energy: Coffee table book celebrating legacy of Kinetic launched

Kinetic Group has taken the wraps off a coffee table book titled “Kinetic's Electric Energy – The Story of India's Original People Mover” celebrating the legacy of an iconic Indian automotive brand. The book has been authored by automotive historian and motoring journalist Adil Jal Darukhanawala and the coffee table book was launched at the Kinetic Legacy Meet in Pune which celebrated the brand and its contribution to Indian mobility.

The book features nearly 180 pages and includes hundreds of rare photographs, archival material, historical documents and first-hand accounts chronicling Kinetic's extraordinary journey, while also documenting Kinetic's evolution from the Luna moped and the Kinetic DX scooter to engineering milestones, endurance records, concept vehicles, global expeditions, strategic partnerships and the all-new electric Kinetic DX. It also highlights the vision of three generations of the Firodia family. The book launch also marked the launch of the I AM KINETIC community which is an initiative dedicated to bringing together customers, employees, dealers, collectors, partners and enthusiasts who have been a part of Kinetic's remarkable journey.

Commenting on the launch, Ajinkya Firodia, Vice Chairman & Managing Director of Kinetic Engineering Ltd & Kinetic Watts & Volts Ltd, said, "Kinetic's Electric Energy is a tribute to the vision, innovation and people who have shaped our journey over the past five decades. Kinetic has always been about empowering people through innovation, and this book celebrates our iconic products, enduring partnerships and the values that built our legacy. We hope this book serves not only as a record of our past but also as an inspiration for future innovators, entrepreneurs and automotive enthusiasts. As we enter a new era of electric mobility also we are proud to preserve our heritage while inspiring future generations through the I AM KINETIC community.” Speaking about the book, Adil Jal Darukhanawala, author of Kinetic's Electric Energy, said, "Kinetic's story is much more than the evolution of an automotive brand, it is an important chapter in India's mobility history. Through this book, I wanted to preserve the legacy of a company whose innovations transformed everyday transportation and continue to inspire the future of mobility."