Royal Enfield collaborates with Levi’s for a capsule collection
Royal Enfield has joined hands with Levi’s to curate a new capsule collection in an attempt to appeal to Indian motorcyclists. The new Levi’s–Royal Enfield collection includes abrasion resistant Cordura denim jackets and jeans. The merchandise will also have slots to incorporate shoulder, elbow and knee protection.
The new collection is aimed at offering biking-inspired merchandise to customers of both the brands. Levi’s has also tasked Toria James, a multi-disciplinary artist, to illustrate a wide range of graphic t-shirts, inspired by motorcycle-oriented culture. Apart from this, the new sub-brand will be focused on comfort, style and safety.
As for availability, the Levi’s–Royal Enfield collection will be sold across select stores across India. You can also visit Levi’s India’s official website to purchase apparel. Prices for the range start at Rs 1,499 and go up to Rs 7,999.
“Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi’s and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special.” said Sanjeev Mohanty, MD - South Asia & MENA, Levi Strauss & Co.
Both Royal Enfield and Levi’s aim to bring motorcycling merchandise to the Indian market through this curated capsule collection. Is this a good expression of the Thrill of Riding? We really believe so