BKT Tyres enters Indian consumer tyre market
BKT Tyres has introduced offerings for both two wheelers as well as medium and heavy commercial vehicles
Satish Sharma, senior president and director – business development and strategy (left), Arvind Poddar, chairman and managing director (centre) and Rajiv Poddar, joint managing director (right) at the BKT Tyres launch event
Balkrishna Industries Limited (BKT), the Indian company which was established in 1987 is an established name when it comes to offering tyres and products used in off-highway applications such as agriculture, industrial, construction, mining and earthmoving. However, BKT Tyres has announced that it will be making an entry into India’s consumer tyre market with the launch of its on-highway portfolio, which includes tyres for motorcycles and scooters, as well as tyres for medium and heavy commercial vehicles.
The company also unveiled a new corporate identity under which its two brands will operate. BKT Tyres for instance will represent both the company’s on- and off-highway portfolio of tyres while BKT Carbon will represent the company’s carbon black and industrial materials business. Commenting on the occasion, Rajiv Poddar, joint managing director, BKT, said, “BKT’s foray into the on-highway tyre segment is a strategic milestone under our Vision 2030 – an India led initiative to scale responsibly and expand our mobility footprint.” Poddar added, “With a defined revenue roadmap of ₹23,000 crore by 2030 – a 2.2x increase from FY25 levels, this measured growth is built on clarity, capability, and long term commitment.”
The company introduced two product lines for motorcycles and scooters – the BKT Zenova and the BKT Thyros
The company introduced two product lines for motorcycles and scooters, one of them being the BKT Zenova, which is intended for street and sporty use cases. The BKT Thyros on the other hand has been engineered for on / off-road usage, as well as hardcore off-roading conditions.
BKT will be expanding into the on-road commercial segment with the BKT m.Loadxpert and the BKT Milexpert RG tyres
Coming to the medium and heavy commercial vehicle radial tyres form BKT, the company will be expanding into the on-road commercial segment with the BKT m.Loadxpert tyres which are intended for on / off-road usage and the BKT Milexpert RG which is intended for regional usage. The launch timeline for these tyres is Q1 of FY2026–27 (April-June 2026), and these tyres are intended for applications such as cement transport, construction logistics, and regional cargo movement.
The BKT Tyres will be introduced through the company’s nationwide distributor dealer network in a phased rollout, and the company has also committed to an investment of ₹3,500 crore to strengthen its presence in the Indian market and to support further manufacturing capacity expansion, R&D capabilities and distribution network expansion. The company aims to grow its overall revenue to approximately ₹23,000 crore by FY2030, with approximately 20 per cent of the projected revenue mix being generated from the on-highway tyre business, 70 per cent of it coming from the off-highway segment and 10 per cent being generated from third-part carbon black sales. Satish Sharma, senior president and director – business development and strategy, BKT, added to these goals, saying, “Our goal is clear – to achieve a 5 per cent market share by FY2030 through a disciplined, India led strategy based on product leadership, distribution strength, and consumer trust.”
