Bridgestone launches Select+, India’s first digitally based tyre sales and service initiative in Pune
Bridgestone India has opened the doors to the country’s first Select + showroom, a concept store where consumers can avail tyres as well as tyre-related services all under one roof, that too with the help of existing digital interface which inform and educate the customer in real time regarding their choice of tyre size, their particular vehicle, usage pattern and preferred features. Bridgestone believes this will give customers greater autonomy with regards to their tyre selection. The Select+ showrooms are essentially an upgrade to existing Bridgestone Select showrooms, which currently number approximately 450 across the length and breadth of India. Hence, starting with Pune, the brand plans to upgrade as well as introduce more such showrooms from the ground up in multiple cities including metros like Delhi, Bengaluru, and Hyderabad, by the end of this year.
More about the Bridgestone Select+ showroom
The USP of the new Bridgestone Select+ showroom is the digital kiosk where potential customers first put in their preferences with regards to their vehicle and usage pattern onto a large touchscreen built into a shelf. Accordingly, the system prescribes the most suitable tyre for their usage. On an adjoining shelf are small models of the various tyres (B Series, Dueler, Ecopia, Potenza, S Series and Turanza) which light up corresponding the consumer can then place upon the touchscreen, for the system to give additional information regarding the tyres recommended usage (off-road, wet weather) and tyre life.
Further services available at the Bridgetone Select+ store includes tyre advice and information on Bridgestone’s range of tyre products, as well as de rigueur service packages such as wheel alignment, and balancing. Additionally, prospective customers can also get a first-hand experience of the various problems with regards to tyres as well as their solutions by virtue of samples within the store as well as model demonstrations.
Speaking at the opening of the first Select+ showroom in Pune, Parag Satpute, MD, Bridgestone India said, “As a global leader in sustainable mobility and advanced solutions, Bridgestone aims to provide higher value to customers. The Bridgestone Select+ range of retail stores will pioneer an innovative retail experience, allowing our customers to make more informed and engaged purchase decisions. Through Bridgestone Select+, we will underline the difference a superior tyre and tyre service can make.”