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Maruti Suzuki celebrate 15 years of the Alto
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Maruti Suzuki celebrate 15 years of the Alto

The Maruti Suzuki Alto is by far the most sold car in the Indian domestic market and it has sold as much as 38 lakh units in 15 years.

By Kurt Morris

Published on :

Maruti Suzuki India celebrates 15 years with the Alto in production and has delivered it’s Alto to 38 lakh customers all over India. Throughout the years Maruti has constantly been updating the Design and performance for the Alto while maintaining the affordability factor of the car.

Commenting on the milestone, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India said, “At Maruti Suzuki, we are committed to listen to our customers and bring innovations in products to meet their evolving demands. Nearly 54% of Alto customers are first time car buyers. Alto has been the preferred choice for entry car buyers due to several factors like its compact design, easy maneuverability, high fuel efficiency, updated safety features etc, while maintaining affordability. The 38 lakh strong Alto family is a testament to our commitment of providing the best-in-class products. We thank our customers for their continued faith and trust in the brand Alto and making it the No.1 selling car since last 15 consecutive years!”

The new Alto is the only current entry segment car that is BS-6 compliant and offers a claimed mileage of 22.05kmpl. On the safety front Maruti Suzuki offer a driver side airbag as standard equipment and in this segment the Alto is one of the only cars to provide a passenger side airbag as well. Another factor to the success for the Alto has been the availability of a CNG fuel option that comes fitted directly from Maruti along with a factory warranty.

Maruti has dominated this entry level segment now for many decades and the star product from them has been the Alto, That delivers great sales numbers for the company. Although during this current automotive sales slowdown we will have to see the long term effects to this small car segment.