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A new electric GranTurismo, Alfieri super sports car and revenue-grabbing SUV all detailed in Maserati’s grand plan
Maserati’s revolution is officially under way, with the release of a comprehensive investment plan and roll-out of new models that includes not just SUVs and EVs, but an all-new super sports model arriving later this year. This renewed investment comes after parent company FCA’s merger with French conglomerate PSA late last year, with Maserati now forming the flagship brand across the merger.
Starting in late 2020, Maserati will commence production of its all-new petrol-powered super sports car based on the Alfieri concept shown way back in 2014. This model will be built in Modena alongside an update to Maserati’s central plant to facilitate the new model, including a new paint shop.
Maserati’s main points of investment will be put into its two other manufacturing plants, the first an €800million redevelopment of the Mirafiore facility, which will be Maserati’s electric vehicle manufacturing hub dedicated to EV-only production. The first model to be built in the revitalised plant will be an all-new GranTurismo and GranCabrio, both featuring four seats, a sleek two-door body and a pure-EV powertrain in 2021.
A second block of €800m is to be invested into FCA’s Cassino plant, which is primed to build Maserati’s second SUV model on a new production line alongside current production of the Alfa Romeo Giulia and Stelvio models. Construction of the new line is planned to commence in the next few months, with pre-production versions of this new midsize SUV to follow in 2021.
It would be remiss of us if we weren’t a little skeptical of Maserati’s grand plans for its next rebirth, but with a much larger and more confident conglomerate behind it in both FCA and PSA, plus a more defined roll not only as a luxury flagship brand, but also as a technical leader, it could finally be the jump-start Maserati has been crying out for.