Ashok Leyland's AVTR trucks in the most common body styles
Ashok Leyland's AVTR trucks in the most common body stylesAshok Leyland

Ashok Leyland launches AVTR - its BS6-compliant range of modular trucks

Ashok Leyland’s new range of trucks ensures a larger number of products from a smaller number of manufacturing components, ensuring both easy customisability and faster production times

Ashok Leyland has launched its AVTR range of modular trucks featuring i-Gen6 BS6 technology which the brand claims gives better fluid (diesel as well as AdBlue additive) efficiency without impacting power. The modular platform is a first of its kind in the Indian CV industry with multiple options of axle configurations (two, three and four axle), loading spans, cabins (single and double cab), suspensions (slipper, bogie, semi-elliptical and parabolic), and drivetrains (ranging from 197 to 315bhp in rear wheel as well as four-wheel-drive configurations) on a single platform for the entire range of rigid trucks, tippers and tractors in the 18.5-tonne to 55-tonne category.

The AVTR platform gives the customers a wider choice to customise their product, for more focused operational economics. As a result, it also leads to faster turnaround along with better market coverage owing to a claimed over six lakh combinations, for any kind of commercial purpose. Ashok Leyland has also extensively tested the AVTR range of trucks in various configurations across challenging terrains and a range of operating temperatures, ensuring improved safety and better comfort for drivers, with higher reliability and enhanced durability. Additionally, the range features the i-alert fleet management system with remote diagnostics, which can be accessed even via smartphone.

Dheeraj Hinduja, Chairman, Ashok Leyland, said, “Ashok Leyland has always been ahead of the curve and leads the CV industry in terms of innovation. Our endeavour has always been to address the needs of our customers and deliver better profitability for them. The customer centric AVTR, will take our customers to the next level of trucking and they will reap the benefits of modularity. This unique modular platform puts us on the global map of CV manufacturers and will help us in our journey of realising our vision.”

Vipin Sondhi, MD and CEO, Ashok Leyland, said, “With the launch of AVTR, we are very proud that we have achieved the dual challenge of meeting the BS-VI norms and development of a whole new platform, in one swift move. This gives us an edge not only in India but globally with its potential to switch between right-hand-drive and left-hand-drive. AVTR has the potential to deliver any kind of truck as per the customer’s specific requirement, in a very short time. This new platform has been extensively tested in different terrains and done over 6 million kilometres of field running. It truly stands for quality, reliability and backed with the extensive service network, it is going to give our customers a huge advantage and in turn catapult us ahead of competition.”

Anuj Kathuria, COO, Ashok Leyland, said, “With the launch of AVTR, we have taken the lead in terms of technology and innovation. The customers will have the opportunity to customize their truck as per their specific application based on load, terrain, application and operational requirements. We have been seeding some of the vehicles from the AVTR range, with our select customers and the feedback has been very encouraging. Early reports from these customers suggest we have successfully helped them improve Total Cost of Ownership (TCO) including best in class operation and maintenance cost.”

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