Chassis 0: Ferrari’s first EV heads to auction
Expected to fetch over a million dollars (₹10.62 Crore), which is twice its own sticker price

The Ferrari Luce, which polarised opinion about its design, is back in the news. The first production chassis of the Ferrari Luce program is set to be auctioned off, with all proceeds to be donated to The Ferrari Foundation. Chassis 0, the first production Luce ever built, goes under the hammer at RM Sotheby's Monterey on August 15th, with an expected price of $1.1 million, nearly double the car's $640,000 sticker.
Why Chassis 0 matters
Historically, the first production units of Ferraris have seldom reached public auction. This is not just another early build; it is the first electric supercar fresh off the production line from Maranello. Generally in the past, these were allocated privately to the brand’s most valued clients. This time around, Ferrari has chosen to sell this exact car for charity, with all proceeds going towards educational initiatives. This Luce is a historic one, not only because it is the first electric Ferrari, but also because it is the very first one to roll off the production line. While every Luce is special because it is a Ferrari, this one is special because it marks the milestone moment when Ferrari began electrification.
Ferrari Luce Exterior
The exterior of this particular Luce is finished in an exclusive Madreperla Semi-Gloss finish, developed specifically for this car. The formulation incorporates a dedicated tailor-made pigment, capable of producing iridescent reflections that change from green to violet depending on intensity and angle of light. The exterior features black accents, bespoke brake callipers, and a Ferrari logo set against a white background, and it sits on matte white wheels. The design received split opinions at launch, mostly because it strayed so far from the traditional Ferrari template, being a four-door, five-seater EV instead of the grand tourer coupe silhouette that Ferrari is known for. This is very reminiscent of the launch of the Lexus LFA, as it was written off on day one for the wrong reasons, until its place in history mattered more than its reception on day one.
Ferrari Luce Interior
The interior of this particular Luce features Le Mans metallic leather in Perla, which is derived from carefully selected Swiss hides. The secondary trim is finished in Grigio Corvara instead of the traditional black, with the rest of the interior also being finished in white.
Conclusion
With bidding open to participants worldwide, the vehicle has been built to US specifications, with buyers outside the US bearing any additional costs. Following the conclusion of the sale, the vehicle will return to Maranello, with the final delivery being scheduled for Q1 2027.


