The Swift Dzire will be one of the most affordable options in the Subscribe program
The Swift Dzire will be one of the most affordable options in the Subscribe program|Maruti Suzuki
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Maruti Suzuki introduces its Subscribe programme in Pune and Hyderabad

Maruti Suzuki has launched its pilot subscription programme in both cities, offering both its standard and premium Nexa models

George Dcruze

Maruti Suzuki has launched a subscription programme called Subscribe for its range of cars, where owners pay a monthly fee to use a car of their choice. The company has partnered with Myles Automotive Technologies for this, and it has been launched only in Pune and Hyderabad for the time being. The subscription period ranges from one to four years and the costs are dependent on a the model being chosen.

The programme entails paying a monthly fee that would cover all expenses, right from registration to road tax and even zero-dep insurance coverage. This fee will also include maintenance of the cars and 24x7 roadside assistance as well. There is no down payment on the cars, with the monthly fee being the only payments necessary and Maruti Suzuki is also providing a buyback option at the end of the tenure.

Some of the leading cars in Maruti Suzuki's lineup
Some of the leading cars in Maruti Suzuki's lineupMaruti Suzuki

Maruti Suzuki Subscribe platform includes the likes of the Swift, Swift Dzire, Vitara Brezza and Ertiga along with Baleno, Ciaz and XL6 from Nexa. The tenures are fixed, with subscriptions being available for 12, 18, 24, 30, 36 and 42 months. To give you an idea of the costs of the programme, a top-spec Swift manual costs Rs 21,216 per month, with the rates changing depending on the tenure or the car in question.

Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India said, “In the changed business dynamics, many customers want to shift from public transport and shared mobility solutions to personal cars. They want mobility solutions that are easy on pocket and do not involve long-term financial commitments. Maruti Suzuki Subscribe addresses these changing needs of customers. We are confident that our new offering will introduce many new customers to the brand. It will also be embraced by the millennial, who frequently look at upgrading to latest cars with flexible tenure options as low as 12 months.”

The company’s aim with the Subscribe program is to help customers who want to enjoy the benefits of personal mobility without having to shell out the entire purchase amount or take the risk of losing resale value.

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