Tata Motors Rebrands Passenger Vehicle Division as TATA.CARS

Tata Motors Passenger Vehicles Ltd. (TPMV) recently announced that it will operate under a brand new identity ‘TATA.CARS’ for all consumer-facing activity. The rebrand brings the company's full range of hatchbacks, sedans, SUVs, and electric vehicles under its new identity, which will be rolled out across all digital channels, dealerships, service touchpoints, and brand communications.

Alongside the name, TMPV has also made some changes to its brand identity, with a new colour and a new typeface. The company claims these elements are designed to create a consistent experience across every customer touchpoint. The Tata logo on the vehicles, however, will remain unchanged, as does the legal entity, Tata Motors Passenger Vehicles Ltd, which will continue to be used in statutory, regulatory, and investor communications.

Unveiling the new identity, Shailesh Chandra, managing director & CEO, TPMV, said, “Today, we proudly introduce TATA.CARS. More than a new brand identity, it is a declaration of intent for the future we envision. Anchored in the promise, 'Nothing's Too Far', it conveys our belief that mobility should open doors, embrace possibilities and empower people to get closer to what matters most to them.”