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The redesign has ditched the silver and blue three-dimensional logo for a new blue and white two-dimensional one
Volkswagen has unveiled a new logo ahead of the Frankfurt motor show. The new logo is part of VW’s attempt to create a new brand identity for itself. The new two-dimensional logo replaces the old three-dimensional logo that the brand has had since 2000. The traditional VW is now etched in white on a blue background.
The firm’s new identity was envisaged at a board meeting after Herbert Diess took over the mantle following dieselgate. VW looked hard to address issues like declining profitability of several models, the upcoming EU 95g/km emission targets and their struggles in markets like the US. Under the Transform 2025+ plan, the brand scrapped several under performing models and VW’s SUV range was given a serious push.
The result was the ‘Transform 2025+ plan’, under which several models were scrapped and extra focus was put on expanding the SUV range.
VW’s primary goal is to become a market leader in electric cars, with the company hoping to sell one million per year by 2025. Volkswagen believes the key to achieving that target will be the economies of scale facilitated by the flexible MEB platform – the backbone of VW’s electric car push.The company has started taking the lead in the electric car space and has unveiled the new ID3 electric hatchback which will take on the hotsellers like the Nissan Leaf globally.
As part of the India 2.0 strategy, Volkswagen is expected to bring in all-new MQB A0 IN based SUVs and other models starting as early as 2021.