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The Company improves its lineup to further strengthen its commercial network
Maruti Suzuki entered the commercial vehicle industry in September 2016 and even though the company has the country’s best selling van, the Eeco, they have further strengthened the commercial network of the company with an extensive lineup. The new range includes the Tour H1 (hatchback), Tour H2 (hatchback), Tour S (sedan), Tour V (Van) and Tour M (MPV) to its current commercial vehicle lineup.
Mr. Shashank Srivastava, Executive Director, Marketing and Sales said “Maruti Suzuki’s Commercial channel is the fastest growing commercial network in the country. A majority of the Commercial network customers comprise of ‘owner-cum-driver’ who are ambitious, risk takers and are looking for recognition. Their primary need is to get a stable income, and these vehicles contribute as a source of livelihood for them. Similarly, the fleet owners seek increased productivity, improved earnings and expansion of their business. Our internal research suggests that both these goods carrier owners as well as passenger carrier owners have similar business needs. Recognizing this as an opportunity, we decided to consolidate our commercial offerings under one roof.”
He further added, “The expanding Commercial network is a testimony to our focus on customer satisfaction and establishes our expertise in understanding the needs of the customers. Our customer first approach has contributed to mass acceptance of the brand resulting three times growth in network. With an enhanced portfolio of Super Carry, Eeco and Tour range available via our Commercial network, we are confident that it will also help our dealer partners”
Maruti Suzuki has been able to double both its market share and the sales figures in the year 2019. They have expanded their outreach by setting up over 320 stores in more than 235 cities, now this year also they might be aiming for figures closer or even higher than the last year’s figures.