Hyundai Great India Drive 4.0 gets underway
Hyundai Motor India Ltd has today flagged off the 2020 chapter of the Great India Drive from Delhi. Centred around the brand’s global vision of ‘Progress for Humanity’, this year’s edition will focus on the importance of social values in the new world and new normal.
Hyundai conceptualised the ‘Great India Drive’ to capture unique stories across India, as it did with previous year’s edition which was flagged off from the Statue of Unity (Gujarat), before traversing the Khardungla Pass (Ladakh), the Sakya Tangyud Monastery (Himachal Pradesh) and the Vivekananda Memorial (Tamil Nadu) among other places. Hence, in its fourth iteration, the Great India Drive will cover locations such as the Atal Tunnel, Dalhousie, Goa, Jaisalmer, Narkhanda, Bhimbetka Caves, Indore, Puducherry, Ooty, Kerala and many more exciting locations, all of which will be covered by participants at the ’wheel of the all-new i20.
Commenting on the drive, S S Kim, MD and CEO, Hyundai Motor India Ltd (HMIL), said, “Our Global Vision holds a strong significance in today’s context and as we adapt to this new normal. The Great India Drive 4.0 will encapsulate humanity’s progress in the face of adversities. As new possibilities emerge, Hyundai is also advancing its product offerings for India and here leading the way is the all-new i20 a perfect example of modern and advanced technologies for Indian millennial customers. In this new normal ‘Great India Drive’ 4.0 will mark the progressive journey into the next decade as we emerge stronger out of 2020 and move into 2021.”
More about the new i20
The new i20 premium hatchback has been developed on the all-new lightweight K platform, featuring enhanced tensile strength. Further, it offers a host of convenient features including an electric sunroof, wireless phone charging with cooling pad, an Oxyboost air purifier and a Bose Premium 7 music system to name a few. No wonder then, that the i20 has recorded over 30,000 bookings since its launch on November 5 this year.