Groupe PSA to launch Citroën brand in India

Groupe PSA to launch Citroën brand in India

Citroën, a French car manufacturer owned by Groupe PSA, is all set to enter Indian market. The first launch is speculated to be either the Citroën DS7 Crossback or the C5 Aircross SUV. The C5 Aircross rivals the likes of Jeep Compass and Hyundai Tucson in international markets. The DS7 Crossback is a premium offering from Citroën and challenges the BMW X1, Audi Q3, Volvo XC40 and the Range Rover Evoque. The first vehicle from the brand will be launched in 2021. Groupe PSA announced its ambitions to enter the sub-continent as part of the ‘Push to Pass’ plan and launched at the beginning of 2017, after signing of two joint venture agreements with CK Birla Group. Groupe PSA will manufacture vehicles and powertrains in Tamil Nadu. Expect Peugeot, another brand owned by Groupe PSA, also to make its re-entry in India sometime in the near future.

Emmanuel Delay, executive vice president, head of India-Pacific region, Groupe PSA

“This project means to be fully integrated in India with a comprehensive eco-system including local production of vehicles and powertrains, distribution of vehicles and services as well as procurements for the whole Group. Today’s milestone represents a significant step to meet customers’ expectation in India soon.”

Linda Jackson, Citroën CEO, on India operations

“We are very proud to launch Citroën in India, one of the fastest growing markets in the world. Building on the Brand’s success in Europe with 5 consecutive years of growth, I am convinced that Citroën’s selling proposition of unique styling, eco-friendly and comfortable cars at the heart of the market has all the potential to satisfy Indian customers.”

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