Hero MotoCorp launches eShop, an online retail platform
The coronavirus pandemic has changed the way people buy vehicles and digital sales are now the new normal. Manufacturers are introducing their own digital sales platforms to cater to this need and now Hero MotoCorp too has joined the party. The brand has launched an integrated online sales platform called eShop.
eShop enables a completely digital buying experience for the customers. All the purchase-related information and actions are built into the system, allowing customers to purchase their preferred motorcycle or scooter directly from the company website. Customers can visit the official Hero MotoCorp website and access eShop which redirects them to the online buying/booking channel.
The programme then guides the customers through all the relevant steps of making a decision, buying the vehicle and taking delivery that includes on-road price, live stock status, online document submission, instant dealer intimation, finance options, sales order preview and confirmation, VIN allocation and delivery.
On the page, once the customer selects the product, variant, colour, and city, the system displays the list of dealerships. Buyers can then select the dealership as per convenience and make the payment. Prices, both ex-showroom and indicative on-road, are presented with cost elements.
Once verification is completed in the system, the selected dealer assigns a sales assistant. In case the customer is interested, a retail finance option is also provided during the payment process. The sales assistant handles all the customers’ queries and guides them through the remaining steps like documentation, finance, invoicing, insurance, registration and delivery.
After the order is created, the customer receives an SMS with a link that directs him/her to the document uploading section. Upon verification a preview of the sales order is sent to the customer and post consent from customer invoice is created, application for registration is made by the dealer and vehicle is delivered as per the option chosen by the customer. During delivery, physically signed documents required by RTO are collected from the customer.