HMIL announces world’s no. 1 Para Archer and Arjuna Awardee as its brand ambassador

Hyundai Motor India Limited announces its latest endorsement collaboration with a 19-year-old, Sheetal Devi who is currently the world’s leading Para-Archer, and a paralympic medalist, two-time world record holder as well as an Arjuna Awardee. This move is part of Hyundai’s global brand vision and campaign revolving around ‘Progress for Humanity.’ It primarily focusses on accessibility programs, inclusion initiatives and social impact communication.

In addition to the aforementioned accolades, Devi has become India’s most celebrated para-athletes and has become the first para-archer of Indian-origin to make it into an able-bodied national team. Furthermore, this Loidhar village, J&K Archer has bagged three medals at the Asian Games. Devi also stands as a role model who is synonymous with resilience, inclusion and equitable growth opportunity for aspiring athletes from the grassroots of India.

Sheetal Devi expressed her thoughts on entering the partnership with HMIL by, “I am honoured to be associated with Hyundai Motor India, a brand that believes in breaking barriers and creating opportunities for everyone. Hyundai has been a strong supporter of my journey, and I deeply value the trust and encouragement the brand has extended to me. This partnership represents our shared belief in perseverance, inclusion and the pursuit of excellence. I look forward to working with Hyundai and contributing to initiatives that inspire people to believe in their abilities and achieve their fullest potential.”

“At Hyundai Motor India, we believe that true progress is driven by the courage to challenge limitations and inspire positive change. Sheetal Devi is not just a champion athlete; she is a symbol of what human determination can achieve when barriers are replaced by opportunities. Her journey inspires millions and we are proud to partner with her as we advance Hyundai's vision of Progress for Humanity. Together, we hope to spark conversations around inclusion, accessibility and equal opportunities while encouraging individuals to pursue their aspirations without limitations,” said Mr. Tarun Garg, Managing Director & CEO, Hyundai Motor India Limited.