Honda Cars India to adopt new corporate identity for their dealer network
Honda Cars India Limited (HCIL) announced that they will be making some drastic changes across their dealership and service network in order to keep up with modernisation and improve customer interactions. The change will be seen in the entire sales and distribution network which comprises of 350 facilities in 239 cities of India within three years.
What will be different?
The changes will be seen in the form of updated interiors and exteriors which should appeal more to the customers. The design changes have been made such so as to give the customers a warm and comforting environment. The spaces will be well lit and will have services in place like 75inch LED displays which help the customers see the car, choose the colour, etc. The services centres and dealerships will have a common customer lounge with a café for the customers. Honda has also introduced ‘iWorkshop’ which allows customers to get service cost estimates, schedule pick up and drop for the car, pay for the service online, etc. all through the Honda connect application.
Talking about this restructuring, Mr. Rajesh Goel, senior vice president and director, marketing and sales, Honda Cars India Ltd. said, “The modernization of our dealer network is part of our effort to provide the highest level of premium retail experience to our customers. Customer experience at our dealerships has a lasting impact on their perception towards our brand. All the elements of the new identity have been designed keeping in mind the needs and requirement of modern day customers. We are confident that the new experience at our dealerships will amplify the ‘Joy of Buying’ for all our customers and ‘Joy of Selling’ for our dealership staff, which is at the core of Honda’s philosophy and brand.”
Words by Karan Ramgopal