Jeep India launches a dedicated platform to boost pre-owned car sales
Three years after the launch of the first ever made-in-India Jeep, FCA India has today announced the introduction of a new certified pre-owned vehicle business - ‘SELECTEDforYOU’. With nearly 60,000 Jeep Compass SUVs on the road, customers can now trade in any existing vehicle for either a new or a certified pre-owned Jeep Compass by registering on the brand’s dedicated website.
The platform is currently operational in 42 FCA dealerships across India, and will be expanded to 65 by August this year. FCA India introduced this pilot project in Delhi, Mumbai and Hyderabad in 2019 and will now be focusing on nationwide expansion in the coming weeks.
Commenting on the launch of new platform, Partha Datta, president and MD, FCA India said, “The Jeep Compass enjoys exceptional residual value in the Indian automobile market, and that is a great opportunity for our customers. SELECTEDforYOU, being cultivated as a shop-in-shop business model, assures trust, confidence and peace of mind for customers. A certified pre-owned Jeep Compass, promises high quality, certified standards and will be as reliable as our straight from the factory model. We are entering the pre-owned vehicle business also because are gearing up to launch all-new Jeep models in India and Jeep customers will have the opportunity to upgrade.”
Every pre-owned Jeep Compass will be certified only after a 125-point inspection check, thorough verification of past ownership, service records and extensive pre-sale on-road testing. The certified Jeep Compass will then be offered with a warranty of 36 months or 60,000 kms (whichever comes earlier), complemented by 24x7 Roadside Assistance (RSA).