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JK Tyre's own marketing arm based out of the US to focus on network expansion in North America
Indian tyre major JK Tyre has announced commencement of operations in the United States. JK Tyre has set up a new entity – Western Tires INC, based out of Houston, Texas, thereby embarking upon a plan to expand its reach globally.
JK Tyre has been exporting to the US for over past two decades through a network of local partners and with the acquisition of JK Tornel. The exports were also aided by enhancement of capacity at JK Tyre India. Moreover, the move was motivated thanks to a steady growth in the global markets including US. With the formation of Western Tires INC, the company now has its own marketing arm for the US that will focus on sales, service and network expansion. The after-sales service will be backed by a team of technical experts from India and Mexico.
Commenting on JK Tyre’s journey in the global markets, Raghupati Singhania, MD, JK Tyre & Industries Ltd. said, “The United States has been an important export market for us. The fact that we are now setting-up our operations here goes to show the significance of this country in our larger global expansion plans. Our products have been appreciated across the world, and we have received a similar response from our customers in the United States. With our own sales & marketing channel, we are furthering our commitment towards the US market to provide an enhanced delivery and service experience to our customers.”
At the Auto Expo 2020, JK Tyre launched India’s first ‘Smart Tyre’ technology and introduced Tyre Pressure Monitoring Systems (TPMS) by offering TREEL Sensors, which monitors the tyre’s vital statistics, including pressure and temperature.