Lamborghini teases the super-rare Aventador SVJ Xago
We all know about the Lamborghini Ad Personam studio, the brand’s customisation program available for the Huracan and Aventador, giving customers the chance to create their own personal Lamborghini, including using colours and materials which may not even be a part of the brand’s usual portfolio. However, with the recent circumstances surrounding the globe, the brand has now created a new virtual Ad Personam studio, offering consultation sessions to clients worldwide who want to personalise their new Lamborghini without the hassles of travelling to the Ad Personam studio in Sant’Agata Bolognese, Italy. In celebration of the new virtual Ad Personam facility, Lamborghini has announced the Aventador SVJ Xago special edition: a car produced in just ten units and reserved for clients specifying their Aventador SVJ virtually.
Automobili Lamborghini launched its Ad Personam program in 2013 and opened its Ad Personam studio in 2016. Today more than 50 per cent of Lamborghini cars coming off the production line feature at least one Ad Personam detail: a percentage that has tripled over the last three years, with the USA, Asia and UK the biggest markets.
From July 2020 onwards, clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini’s specialists surrounded by the extensive Ad Personam options on display. A video call will be supported with the relevant model in the Ad Personam studio, and live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.
Inspired, as the brand claims, by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic ‘hexagonita’ theme in Lamborghini design, an ode to the sixth element of the periodic table i.e. carbon. The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern, again with hexagonita theme, and special contrast color matching the exterior.
Apart from the revamped visuals, the Aventador SVJ Xago remains mechanically identical to the Aventador SVJ, with the same 6.5-litre V12 behind the seats putting out a massive 759bhp and 720Nm capable of taking this ultra-exclusive (and expensive) road-going missile to 100kmph in just 2.8 seconds and then to 200kmph in another 5.8 seconds, and finally to a top whack excess of 350kmph. Each of the ten Aventador SVJ Xago models will be identified by a numbered plate.
Speaking about the creation of the new virtual Ad Personam studio and the plans ahead, Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini said, “Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalised car. We still look forward to welcoming clients to Sant’ Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually.”