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ICOTY 2019: Maruti Suzuki Swift bags the top honors for the third time
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ICOTY 2019: Maruti Suzuki Swift bags the top honors for the third time

By Suvrat Kothari

Published on :
ICOTY 2019: Maruti Suzuki Swift bags the top honors for the third time

Maruti Suzuki Swift, Volvo XC40 and Royal Enfield Interceptor 650 come out as star performers

The Indian Car of the Year automotive award ceremony started in 2006 and the Maruti Suzuki Swift was the first ICOTY then. The popular hatchback bagged the top honors again in 2012 and this time it’s a hat-trick. The third generation of Maruti’s hot-selling hatchback is the ICOTY 2019! The Swift competed with the likes of Hyundai Santro, Honda Amaze, Mahindra Alturas G4, Maruti Suzuki Ertiga and the Toyota Yaris. The Santro and the Amaze bagged the second and third positions respectively. The Volvo XC40 won the inaugural Premium Car Award 2019 by ICOTY. The Indian Motorcycle of the Year was awarded to none other than the fabulous Royal Enfield Interceptor 650.

The Swift has sold over two million units since its launch in India and it has always been an enthusiast favorite car. Reason being its sporty looks, good ride quality, and practicality. Meanwhile Royal Enfield has stolen enthusiasts hearts all around the world with their new twins. Even more so with the bang on pricing. The Volvo XC 40 on the other hand, is the most chiseled compact luxury SUV in the market. Its loaded with top-notch safety features, a requisite in Indian conditions.

Representing Maruti Suzuki Swift, the winner of ICOTY 2019, Mr. Kenichi Ayukawa, Managing Director and CEO of Maruti Suzuki, said, “Swift has been one of the most loved premium hatchbacks and it is an honor to receive such an high accolade yet again. Brand Swift has consistently made us proud and has been among the top 5 best-selling cars in India for over a decade. The journey with Swift has been extraordinary and we are overwhelmed by its popularity among customers. We are grateful to all our customers for their immense trust in the brand. We also thank our Vendors and Dealers who have been supporting us to delight our customers To be recognized as the Indian Car of the Year, for three times, by an independent jury, comprising India’s leading automobile experts, makes this prestigious award even more special.”

About ICOTY 2019

The Indian Car of the Year is the most prestigious automotive award ceremonies in India. And this year too, the grand ceremony was graced by expert automotive testers and analysts from eight automotive magazines in the country as well as top officials from major manufacturers in India. Ed Sirish Chandran and Assistant ed Aninda Sardar were also part of the jury.

The vehicles were evaluated on key parameters like fuel-efficiency, value, comfort, design, performance, technology and features. A distinguishing factor for the winners is the competency to adapt and suit the Indian roads and driving conditions. This year too, the jurors minutely examined every car and motorcycle against the set benchmark for each category.