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Mercedes-Benz India sold 3885 units of their luxury cars in the first quarter of 2019, maintaining the top spot in the luxury car segment. Even though the numbers are lower than the January-March 2018 period when Mercedes-Benz sold 4556 units, the company still seems to be the most popular in India in the respective segments.
Volume drivers for the first quarter of 2019 were the Long Wheelbase E-Class saloon and the ever so popular C-Class sedan. The GLC SUV too has contributed well to the overall sales. Surprisingly the V-Class luxury MPV, which we drove last month, too is showing good demand and Mercedes reported that it even has a waiting period in most markets. In terms of highest growing segments, AMG and Dream Cars showed 50% growth, indicating a growing level of interest from Indian buyers in the performance segment.
On retaining the top spot in the luxury vehicle market, Martin Schwenk, MD & CEO, Mercedes-Benz India commented, “We are satisfied with our sustained sales performance despite facing strong macro- economic headwinds. Mercedes-Benz however is excited to retain its customers’ loyalty and sustain the market leadership. Also as a fundamentally strong brand, we remain bullish on the mid to long term prospect of the dynamic Indian market, which we believe has immense potential to grow.On our 25th year in India, we will continue to invest in new products and technologies, in retail network and digitization, to keep ourselves future ready for the foreseeable transition in the automotive segment.”