After launch of a multitude of showrooms, workshops and its ‘Go to Customer’ strategy in the country, it is time for another of Mercedes-Benz’ initiative that aims to increase its footprint and make the brand name famous in tier II and tier III cities. Titled ‘Brand Tour’, Mercedes-Benz has kick started this unique tour across the country to focus on emerging cities where the brand’s name is witnessing a steady rise in popularity.
Mercedes-Benz started its ‘Brand Tour’ by travelling to Aurangabad, Udaipur and Allahabad. Eleven more cities like Haldwani, Ranchi, Shimla, Arunachal, Thirunalveli, Vizag, Gandhinagar, Vapi, South Goa, Kannur and Shimoga are on its list. People visiting the Mercedes-Benz campaign can experience off-roading events hosted by the brand with its SUVs, get to see the safety features in C-Class and E-Class sedans while potential customers who are interested in buying can test-drive the cars and make bookings. Mercedes-Benz is also offering various finance options, customer service packages during the tour.
Roland Folger, managing director and CEO, Mercedes-Benz India said, “India’s growth has given a major economic boost to its Tier II and III markets and with this growing economy, we now have an expanded customer base and favourable wealth distribution in the country. Mercedes-Benz is known for its customer centric approach, and Brand Tour is one such concept, which helps us, creating a stronghold in the largely untapped Tier II and III emerging markets. With Brand Tour we aim to unlock the market potential of smaller cities while providing customers easy access to the unique and renowned Mercedes-Benz experience. We are confident that the initiative will help the brand expand its footprint and penetrate deeper into the Indian market.”