MG Motor India exploring Cerafusion technology for the Hector and ZS EV
Carmakers are adapting their sales and service programmes to suit the safety protocols and are also introducing innovative ways of sanitization that the current situation demands. MG Motor India has introduced its own sales and service program called Shield+ to engage potential customers. Additionally, the brand is exploring cutting edge sterilization technology for the Hector and ZS EV SUVs.
The brand is furthering its digital push through voice interaction. MG’s Shield+ comes with what the company calls MG VPHY – that offers a voice guided tour of MG cars. Customers who walk into MG dealerships will be guided by this automated voice. Potential buyers can then scan QR codes to receive voice-guided feature demonstrations. That said, MG will continue to offer OTA (over-the-air) updates for the infotainment systems of MG cars. Customers can also avail sanitization, disinfection and fumigation services from trained technicians from home.
And lastly, MG Motor India is also exploring Medklinn’s Cerafusion technology for the Hector and ZS EV. Cerafusion technology creates active oxygen just like nature does that comprises of O- and O3 molecules. The latter attaches itself onto harmful pollutants and destroys them onto a molecular level while the former clusters harmful airborne particles together causing them to fall to the surface and disintegrate. Installing this technology into the vehicle's HVAC system can kill upto 99.9 per cent bacteria, viruses, allergens, bad smells and other toxic substances in the air and on surfaces.
Speaking on the occasion, Rajeev Chaba, MD, MG Motor India, said, “As part of our commitment to innovation and safety, we are partnering with Medklinn, one of the top global players in this domain, to explore world-class cabin sterilisation solution in our vehicles. We are pro-actively looking to deploy HVAC system-based cabin sterilisation and disinfection technology. We will continue to work towards developing safer mobility experiences and services for our customers while providing them with a cleaner and safer in-car environment. As a future-forward brand, this initiative also highlights our readiness for the ‘new normal’ in the post-pandemic world.”