Nissan comes up with a new business strategy for Indian market
Nissan has announced its strategy for India where it will launch a number of initiatives to expand its presence in the country and further strengthen the Nissan and Datsun brands. New Datsun models will make their way to the Indian sub-continent along with some of Nissan’s global product line-up. With the launch of the Kicks SUV around the corner, the company aims to launch its offensive in India. The Datsun brand will continue to focus on delivering value for money products. The company also aims to double its dealership network by 2021, along with a renewed focus on regional marketing and sales in four key regions across the country.
The company is also planning to further develop its design centre in Chennai and will hire 500 employees for this financial year for its Nissan Digital Hub in Kerala, which will focus on new innovations and technology for India and international markets. The company is also planning to expand its digital footprint via eCommerce and digitisation.
On the new business strategy, Peyman Kargar, senior vice president of Nissan Motor Co. Ltd, chairman- Africa, Middle East, and India said, “Nissan is committed to India and has built the foundations to succeed. Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”
The company has a three pronged approach to strengthen its brand – people, process and product innovations. It also plans to train the workforce to understand the technology that will go in the next generation of cars. The company also aims to increase platform sharing to reduce the complexity of manufacturing – nine million cars will be produced with just four platforms as base by 2022.
It also plans to hire 1,000 employees at RNTBCI in Chennai to enhance its R&D department. While the Kicks SUV will kick-start the company’s new business plan, new Datsun models aim to give the middleclass Indian consumer a taste of Japanese engineering.