Our new podcast is live: In conversation with Roland Bouchara, Senior VP, Sales and Marketing, Citroen India
In this Diwali special of The Thrill of Driving podcast, we talk to Roland Bouchara, who is the Senior Vice President of Sales and Marketing, Citroen India. The podcasts starts with Roland telling us about how Citroen will be doing things differently in India, right from the buying experience to how they will be engineering their products. Roland confirms a few details about Citroen’s first car in India, the C5 Aircross and talks about the new platform being developed in India, for India and global markets. Roland also helps us understand Citroen’s tie up with Tata Consultancy Services and what role the Indian company will play in engineering Citroen’s new products. The conversation was held at the Citroen hospitality lounge at the Rally de Espana, the Spain round of the WRC being held this weekend. Roland also talks about Citroen’s rich motorsport and rally heritage and what that means to the brand.
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