Rolls-Royce Cullinan Black Badge unveiled
The German automotive giants aren’t the only ones pushing the boundaries of ultimate luxury and performance. The Brits too do the job with quite some poise. Luxury carmaker Rolls-Royce introduced Black Badge range in 2016, which made their Ghost, Wraith and Dawn bolder, darker and more dynamic. And now, a new member completes the Black Badge family. The behemoth Cullinan SUV too now gets the Black Badge treatment.
The Black Badge models are distinguished by a number of darkened elements on the outside that include a darkened Spirit of Ecstasy, blacked out 22-inch forged alloys (with red brake calipers) and a black treatment for grille surround, window trim and exhaust tips. The R-R logos too are blacked out. The leather on the inside also gets the dark treatment and the cabin looks sportier with the naked weave ‘Technical Carbon’ veneer.
In terms of performance, the twin-turbo 6.75-litre V12 now makes an additional 29bhp and 50Nm, pushing the overall power and torque figures to 592bhp and a colossal 900Nm. Rolls-Royce claims that this has improved the 0-100kmph timing by 0.1sec. The air-suspension too has been stiffened for improved handling. Revisions have been made to throttle, gearbox, and brake mapping as well to extract a little bit more Thrill of Driving from the super luxurious SUV.
Commenting on the Black Badge Cullinan, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars said: “Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort – that is highly dynamic and wilfully rebellious in aesthetic – caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.”
The Rolls-Royce Cullinan was launched in India in December 2018 at Rs 6.95 crore and the British vehicle is the pinnacle of luxury SUVs. While Rolls-Royce hasn’t revealed the exact price of the Black Badge Cullinan in India, expect it cost about Rs 75 lakh more than the standard Cullinan.
