Skoda Auto Volkswagen India adds Bentley to its India portfolio
Bentley is the sixth marque under the Group’s umbrella, joining the likes of Audi, Lamborghini and Porsche
Skoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the addition of Bentley, the British luxury car brand, as the sixth marque under the Group’s umbrella, joining the likes of luxury and performance car brands such as Audi, Lamborghini and Porsche. With effect from July 1, 2025, SAVWIPL will exclusively import, distribute and service Bentley vehicles across the country.
The marketing, sales and after-sales operations for Bentley will be conducted under a newly established entity, Bentley India, a group company of SAVWIPL. This company will oversee the brand’s India strategy and retail network, and Abbey Thomas has been appointed as the Brand Director of Bentley India. The company will have three new dealer partners across key Indian cities, starting with Bengaluru and Mumbai, followed by New Delhi.
Commenting on the occasion, Piyush Arora, Managing Director and CEO of Skoda Auto Volkswagen India, said, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones."
