Tata Motors launches Click To Drive, an online platform to help with its car sales
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Tata Motors launches Click To Drive, an online platform to help with its car sales

Click To Drive is an end-to-end digital sales experience launched by Tata motors in an effort to increase passenger car sales.

Kurt Morris, Sr Correspondent, evo India

Kurt Morris, Sr Correspondent, evo India

Tata Motors has launched its Click To Drive online sales experience that allows customers to buy a car with a click of a button, without them having to leave their houses. Tata Motors hope to integrate more than 750 dealer outlets all across India that will offer this vehicle home delivery services for its potential customers.

All customers have to do to use this service is to register on the Click To Drive website and select the vehicle they are interested in, go through all the product information and variants as well as colours of their liking. On the website, there is a virtual configurator that allows buyers to configure their vehicles and check out a digital rendering of the cars they have configured. A booking can be placed on the site for the car, after which the dealer will follow up and then a salesperson will provide additional assistance in terms of financing deals, or buyback offers for the customers existing cars. Lastly, all of this correspondence can take place over email, WhatsApp or even a video call, so the customer does not have to physically have any interaction with the dealer. After all of this happens the vehicle will be delivered to the customer at his or her residence directly.

More and more manufacturers are adopting this e-commerce model and starting offer online digital platforms that take care of the end-to-end sales requirements that would otherwise happen at dealerships. During this lockdown period such offers should prove a pleasant welcome for customers looking to purchase a car in the next few months.

Evo India
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