Tata Motors to give customers a 3D buying experience for the Nexon EV on World EV day

Tata Motors is undoubtedly showing consistent efforts towards a greener future, and another way it has achieved this is by making the EV buying experience digital, joining hands with the Eccentric Engine, a Mumbai-based startup that delves into 3D- and AR-based software visualisation solutions. As a result, Tata has now showcased its Nexon EV’s 3D e-commerce website on the occasion of World EV day. This e-commerce website will be the first of its kind experience for the customers, offering a detailed and comprehensive buying experience that will be saving a lot of time and effort, doubly important in the current pandemic.

The Tata Nexon EV was launched last year and is among the highest-selling four-wheeler EVs in the industry, claims Tata Motors, with the brand recently rolling out its 1000th Nexon EV which indeed portrays the growth of interest and demand both for EVs in India. And, the Nexon EV 3D e-commerce website allows for a 360-degree virtual experience starting from the homepage, and will allow prospective buyers to explore colours, trims, features and accessories of the Nexon EV, and can finally book their personalized vehicle online. Customers can access the Nexon EV 3D e-commerce feature at nexonev.tatamotors.com.

Speaking on the launch of the Nexon EV 3D e-commerce website, Ramesh Dorairajan, head, sales, marketing and customer care, EV business unit, Tata Motors, said, “We are constantly looking at ways and means of improving the customer experience and engagement. The current pandemic has urged businesses to change their approach and adapt in accordance with the new normal. Being a homegrown brand, it gives us great pleasure to partner with Eccentric Engine, an innovative Indian tech company and launches this initiative, as we redefine our customer engagement. The Nexon EV 3D commerce is a big step in this direction.”

Adding to this, Varun Shah, CEO and co-founder, Eccentric Engine said “It's a privilege to collaborate with Tata Motors for this incredibly special launch and support them in their endeavour. EV’s are the future of Mobility and critical for environmental sustainability. This is a first of its kind integration of our One 3D platform with e-commerce. We look forward to Tata Motors EV customers enjoying a seamless experience throughout their online journey.”