This movement will be an annual celebration to encourage EV adoption and also help authorities and fleet operators to embrace electric vehicles
Tata Motors has joined the global World EV Day movement to celebrate the transition to sustainable road transport and a zero-emissions electric future. The movement which is scheduled to be inaugurated on September 9, will be marked as the World EV day and will be celebrated every year to encourage the current and prospective drivers of electric vehicles, local transport authorities and fleet operators and make them understand the vital role they play in enabling a truly sustainable transport ecosystem. The movement is launched in conjunction with the Swedish-Swiss firm ABB and sustainability media company Green.TV and Tata Motors is one of the founding partners for the World EV day.
The key elements of an electric vehicle ecosystem will include charging solutions, supplier base for electric vehicle components, vehicle financing and mobility service providers.
Speaking about the partnership, Shailesh Chandra, president, passenger vehicle business unit, Tata Motors said “India has seen a significant rise in the momentum towards EVs in the past several months and we at Tata Motors are proud to be one of the frontrunners in driving EV adoption here. We are not only offering aspirational and accessible electric vehicles but are also creating a holistic e-Mobility ecosystem that addresses barriers to EV adoption. We are delighted to join this global World EV Day movement to propagate the dynamic role e-mobility plays in a sustainable and zero-emission future”
Ade Thomas, Founder of Green.TV said, “The World EV Day is a global movement that will really turn the dial on sustainable mobility and we are delighted to be partnering with Tata Motors who has been at the forefront of this evolution in India. World EV Day aims to celebrate e-mobility solutions across the globe and will also look to address the wider role of climate change and air quality.”
Electric mobility as a concept took off a long time ago at a global level but the Indian automotive market is still only in the nascent stages. But thankfully, with growing awareness and interest things have started to change considerably.