Flaunt your love for the world’s most famous rally raid event with the Omologato DakarOmologato Dakar chronograph

The Dakar watch you always wanted is here

Omologato launches the Dakar watch, that will be tested by the crews of SRT on the Dakar in 2021

For a growing tribe of motorsport enthusiasts, the love for motoring and watches is inseparable and that is precisely why Shami Kalra created the brand Omologato as a means of expressing his love for motorsport. Active in racing including the Formula E championship and as the official watch of the iconic Monza and Watkins Glen race tracks, Omologato has now jumped into the toughest motorsport event in the year. Partnering with SRT, the Omologato Dakar will be worn by eight drivers/co-drivers on the 2021 Dakar. And you can flaunt your love for the world’s most famous rally raid event with the Omologato Dakar.

Serradori Racing Team (SRT) finished inside the top 10 on the Dakar 2020 and for the 2021 event, they will be running their CR6 buggies and a truck. The team will be testing at the Rally of Morocco later this year, before taking on the challenge of the legendary Dakar next year, and that will be the first test of the Omologato Dakar watch too.

CR6 buggySRT Dakar rally car

SRT Dakar rally car

The Omologato Dakar chronograph features several details that set it apart from Omologato's other motorsport-inspired watches and make it appropriate for a rally like the Dakar. It gets a matte black dial that has Super Luminova. It also gets a number of colours for the 22mm-wide silicon strap. Want it with a black strap? You got it! Want it in an orange strap? You got it! Want it in a khaki or navy blue? You can have those too. The movement is Japanese quartz and has a 100m water resistance as well. This watch ticks at all the right boxes and also stands out for its unique seconds’ indicator at 9.

A great thing for us enthusiasts is that the watch bearing the name of this iconic rally raid is affordable at Rs 35,000 plus applicable customs and shipping. It can be ordered online at www.omologatowatches.com. There are many legendary motorsport-inspired racing watches but most of them cost a fair bit. The Omologato Dakar can be had by a regular motoring enthusiast without breaking the bank.

Black strapOmologato Dakar chronograph

Orange strapOmologato Dakar chronograph

Khaki strapOmologato Dakar chronograph

Navy blue strapOmologato Dakar chronograph

The Dakar rally is widely known as the toughest modern rally in the world and the actual rally route has changed over the years, moving from Africa to South America and now to Saudi Arabia. What hasn’t changed is the difficulty and epic proportions of the event. Solid, reliable performance in the Dakar could be quite a milestone for the young watchmaker. With the Dakar watch, Omologato seems confident of proving itself in the most challenging motorsport environment.