Comes with striking red accents
Comes with striking red accentsBMW Group

BMW XM Label Red unveiled

BMW XM Label Red is now the most powerful M model ever created

The BMW XM has just lost the title of being the most powerful M model ever, but to what? The BMW XM Label Red. 569bhp of V8 power is matched with an electric motor capable of producing 191bhp taking the total figure to a massive 727bhp. With a claimed 0 to 100 time of 3.7 seconds, it is one of the fastest super SUVs on the market. Being limited to only 500 units also makes it rather rare.

BMW XM Label Red exterior

Unveiled ahead of the 2023 Shanghai motor show, the Label Red (not the other way around) is the latest hybrid model from the BMW stable. Styling-wise, not much has changed, and the only visible changes are made to the badges which are now coloured red for this edition. The front kidney grill is still scarily massive and is now illuminated to make it look like an alien ship. Wheels come in 23-inch form as standard but can be replaced with a 22-inch set for no additional cost. The carbon black metallic paint with red accents almost reminiscent of the ‘A-Team’ van is a part of the 50 individual colour options that the brand offers.

BMW XM Label Red gets illuminated grille
BMW XM Label Red gets illuminated grilleBMW Group

BMW XM Label Red interior

The interior too hasn’t been fiddled with much except for a few red inserts on the AC vents and red stitching to identify it as the limited edition. Head-up display is standard and the infotainment system consists of two screens measuring 12.3 inches and 14.9 inches. BMW has also given an option of a 1475W B&W sound system if the regular Harman Kardon isn’t your thing.

Red stitching to identify it as the limited edition
Red stitching to identify it as the limited editionBMW Group

BMW XM Label Red drivetrain and chassis

The engine is an uprated S68 motor and is mated to an 8-speed automatic gearbox. The combined torque from the engine and the motor is an astonishing 997Nm and is sent to all four wheels via an electric limited slip differential. The limited top speed is 250kmph and you will need the driver’s package to unlock the additional 31kmph top speed. The car is fitted with various high-tech features such as adaptive dampers and active anti-roll bars. The electric motor is a 19.2kWh battery that you can charge fully in under 3.5 hours. Stopping duties are handled by the M compound brakes that come as standard. BMW has also provided a semi-autonomous driving mode with this car.

BMW XM Label Red rivals

The XM Label Red goes up against other Super SUVs such as the Urus Performante and the Aston Martin DBX 707. If you can’t decide whether you need the extra power, the standard XM also makes for a good option. And coming in at 635bhp and 800Nm of torque, it is also not something that you will call slow. The Urus Performante comes in at Rs 4.22 crore while the DBX costs Rs 4.63 crore in India. With production slated to start in August, the price hasn’t been announced yet but we expect it to be more expensive than the standard XM which costs Rs 2.6 crore (ex-showroom).

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