Engage 4x4 India issue #011: Exploring the Vision Thar.e concept and exploring what the future of Mahindra holds
The Mahindra Thar, celebrated for its versatility and iconic design, has a massive fan following. Yet, introducing an electric Thar with a distinct design language while preserving its revered icon status from its ICE counterpart posed a formidable challenge, given our innate resistance to change. In this issue, we embark on a journey to uncover Mahindra's future vision, as presented during the Futurescape event, aiming to gain valuable insight into the company's forecasts and aspirations within the constantly evolving automotive landscape.
Also in this issue of the Engage 4x4, we talk to Rajesh Jejurikar, Veejay Nakra, Pratap Bose and R Velusamy about Mahindra's global expansion plans, design strategy, and electric future. We also look at the Vision Thar.e concept, the Global Pik Up concept, and Mahindra's BE electric SUV lineup. Learn about Mahindra's new logo and EV portfolio, the INGLO skateboard platform's technical details, and their collaboration with composer A R Rahman for electric vehicle soundscapes. Discover the OJA tractor lineup, off-roading with the Thar, and a look back at the development of the Gen-2 Thar.
All this and more in the September 2023 issue of Engage 4x4 India issue #11 – get your copy today!
Mahindra Vision Thar.e concept
The Thar is transitioning into the future as an all-electric model. We dig deep in to the details of the Vision Thar.e concept and analyse the new design direction.
Mahindra BE.05 and BE lineup
Mahindra's electric SUVs, born from their commitment to electric mobility, are nearing production readiness, with the BE 05 leading the charge. The question on everyone's mind – will it maintain the striking design showcased in last year's concept?
Infinite Possibilities Logo
A glimpse into the transformation as Mahindra diversifies into the world of electric vehicles with its new logo and EV portfolio.
We dive into the intricate technical details of the INGLO skateboard platform, poised to serve as the foundational structure for Mahindra's upcoming lineup of Born Electric SUVs.
A R Rahman and Mahindra
Mahindra has teamed up with the award-winning composer AR Rahman to revolutionise the auditory experience for its forthcoming Born Electric SUVs.
OJA tractor lineup
We take a closer look at Mahindra's most recent OJA tractor lineup, which features robust 4WD capabilities, fueling Mahindra's ambitious plans to expand its global presence.
Monsoon off-roading with Thar
We embark on an adventure with our long-term Thar, travelling to Chikmagalur's coffee estates for an exhilarating mud-plugging experience.
Timeless Mahindra: A look back at the Gen-2 Thar
We revisit the journey behind the creation of the second-generation Mahindra Thar, delving into the intricacies of its design, engineering, and development that led to the revival of this iconic legend.
Interview with Rajesh Jejurikar
The CEO of Mahindra's Auto and Farm divisions, who also serves as executive director, shares his vision for Mahindra's global expansion, explains the Futurescape strategy, and discusses Mahindra's electric future.
Interview with Veejay Nakra
The president of Mahindra's automotive division engages in a conversation about the company's worldwide strategy, objectives concerning market share, and the future outlook for models like the five-door Thar and the Global Pik Up.
Interview with Pratap Bose
Mahindra's chief design officer is shaping the company's future while honouring its illustrious history. Adil Jal Darukhanawala has a chat with Pratap Bose about Vision Thar.e and the design secrets behind it.
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