BMW goes online with its sales and service
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BMW goes online with its sales and service

BMW India introduces a Contactless Experience online for new car booking and service requirements

Kurt Morris, Sr Correspondent, evo India

Kurt Morris, Sr Correspondent, evo India

BMW India is putting in all the efforts to tackle this ongoing pandemic in the country. It has introduced its new program, called the Contactless Experience, earlier this month, which offers prospective and current customers a virtual experience of the BMW product lineup from the comfort of their own home.

Customers who want to purchase a particular BMW just have to visit this online website, login, create a customer profile and pick out the BMW of their liking.

Earlier this month the company showcased the entire contactless experience for its prospective customers and it had shown that just with the click of the button a payment can be made securely and the BMW of the customer's choice can be delivered directly to their doorstep without them ever stepping into the showroom.

Arlindo Teixeira, acting President, BMW Group India said, “At BMW, customers are at the core of everything we do. Amidst the current pandemic situation, we have successfully transformed our business processes and put in place various measures to effectively and efficiently serve our existing customers and prospects by leveraging new-age digital technologies. An industry-first comprehensive initiative, the BMW Contactless Experience offers consumers an all-new way to explore and experience the world of BMW while being in the comfort of their homes. Since its launch in April 2020, we have seen a tremendous increase in customer engagement, configuration requests and virtual product presentations on this platform. As business dynamics evolve post the current Covid -19 pandemic, the BMW Contactless Experience will play a crucial role in offering seamless sales and aftersales services to our existing and new customers. We will bring JOY to our customers no matter where they are.”

Additionally, BMW has also introduced aftersales and service where customers can now pick the service package and finance options in real-time by interacting with the dealer online. BMW customers can also start booking services via this BMW Contactless Experience once they have logged into their customer profile account. All they have to do is type the time and date of what time is convenient for them to get their vehicle serviced and confirm the pick-up and drop location. Along with this, service estimates and other details will also be provided to the customers online. Lastly, BMW will also sanitise the vehicle before delivering it back to the customer.

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